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The “X” factor: Executive presence distinguishes leaders from the crowd of people with mere talent or merit.
First named and described by Sylvia Ann Hewlett, EP is:
“… an amalgam of qualities that true leaders exude, a presence that telegraphs you’re in charge or deserve to be. Articulating those qualities isn’t easy, however.”
Success does not naturally follow talent and hard work. There are studies in support. You need to have extra qualities that are not easily acquired, and can even be hard to pin down. The most well known is Daniel Goleman’s description of Emotional Quotient (EQ).
3 Qualities: EP is a mix of 3 elements.
1. Gravitas: confidence + poise under pressure + decisiveness. This is the defining characteristic of leaders and is easily the most important.
2. Communication skill: speaking skills + deep, close listening + ability to read an audience or a situation. A powerful vocabulary needs to be a part of the territory. There is a direct correlation between vocabulary size and rank on the corporate ladder. Leaders have a much more powerful arsenal of words than those lower in the hierarchy and know how to tailor them to the audience at hand.
3. Appearance: Although not as critical as the other two, it completes the overall effect. A scruffy, distracted appearance does not go down well.
In addition, there are 3 more elements that complete the picture.
1. A calm demeanor: Tantrums and prima donna-like behaviour turn people off. You may be a genius and endowed with rare abilities, but you are unlikely to be a leader if you can’t keep a firm grip on your emotions.
2. Self-awareness: Leaders are aware of their own limitations. They are not afraid to ask for help when they are out of their depth. They delegate effectively.
3. Getting things done: They strive for and achieve completion in all of their tasks. They don’t leave situations hanging and unresolved.
Next time you come across someone who is “charismatic”, use this EP list to see how many of the boxes they check. Ask yourself how you can build it into your persona. Executive presence is not an inborn gift. It can be learned and implemented.