The sunk cost fallacy

The sunk cost fallacy

Key words: sunk cost, fallacy, bias, loss, aversion behaviour


ABOUT THIS SERIES OF CARDS: “Men follow their sentiments and their self-interest, but it pleases them to imagine that they follow reason. And so they look for, and always find, some theory which, a posteriori, makes their actions appear to be logical.” — Vilfredo Pareto

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